Independent designer — Amsterdam

Mara Lindqvist

I design identities, books and websites for people who care how things are made.

I design identities, books and websites for people who care how things are made.

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Selected work · 2023—2026

Six projects, chosen slowly.

Six projects, chosen slowly.

All projects

Portrait of Mara Lindqvist

About

I’m a designer with twelve years of practice across identity, editorial and digital work — first in agencies in Stockholm and London, and since 2019 independently from a small studio in Amsterdam.

I take on a handful of projects each year and stay close to every one of them, from the first conversation to the final proof. The work tends to be quiet, typographic and built to last longer than a trend cycle.

Services

Four things I do well.

01

Brand identity

Naming, marks, typographic systems and the guidelines that keep them honest as a company grows.

02

Editorial & print

Books, catalogues, annual reports and the occasional poster — designed and seen through production.

03

Websites in Framer

Considered, fast portfolio and brand sites, built so you can keep them up to date yourself.

04

Art direction

Photography direction, image-making and the visual voice across campaigns and launches.

Taking on select projects for early 2027

Taking on select projects for early 2027

Let’s make something considered.

Let’s make something considered.